Cultural tourism

Culture plays an important role in creating tourism products, from the influence of different societies on tourist destinations to art forms and events. Conversely, tourism has an impact on culture and society, leading to either conflicting or harmonious relationships.

This unit analyses cultures in relation to the tourist, the tourism industry and the host communities, considering the management and marketing of cultural resources and events. It leads to an awareness of cultural influences on tourist behaviour and develops your understanding of cultural tourism and its application in the management of tourism and cultural industries.

Tourism perspectives

Tourism can be understood using a variety of different perspectives, including geography, sociology, culture, ethnicity and politics. In order to fully understand the environment in which tourism operates it is helpful to examine these perspectives and their inter-relationships.

This unit gives you an appreciation of multi-disciplinary perspectives on tourism, allowing you to recognise the importance of differing approaches. You will use practical case studies and current tourism issues to enable you to apply these different approaches in the real world.

Tourism business development

This unit enables you to explore the nature and processes of tourism development in Britain and across the globe. It examines tourism development and its motives and practices, in both public and private sectors and multinational and small businesses. It raises your awareness of the role and value of business and management skills and techniques in developing individual tourism enterprises.

It gives you an appreciation of the importance of the environmental, economic, social and political factors influencing tourism development and allows you to identify problems and issues that commercial industry must overcome. Using case studies, you study a variety of sectors in the tourism industry, from the development of tourist attractions to the expansion of mountain and coastal resorts.