2015-09-06
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Read the article carefully. Choose the best endings to complete the sentences below.
| 1) Management gurus should search for new ideas | a) quite small companies outside city centres. |
| 2) Even though labour is expensive, | b) be sold in huge global markets. |
| 3) Many of these exports are generated by | c) Germany is the second largest exporter of manufactured goods. |
| 4) These companies sell their goods | d) innovation. |
| 5) They do not produce mass market | e) are too conservative. |
| 6) Germany produced the machine tools | f) rather than products. |
| 7) Critics complain that these small firms | g) from mid-sized companies in Germany. |
| 8) Many small companies sell services | h) old-fashioned industries |
| 9) Prosperity can derive from strength in | i) consumer products, but high quality, niche products. |
| 10) High quality niche products can | j) to other companies around the world. |
| 11) Western companies should focus on | k) that were used in Chinese factories. |
D After reading – Discussion
Think about management in commercial operations of different sizes, a one person freelance business, a small family business, a mid-sized business and a large international corporation. How is management different in these different types of business?
How does the difference in management style influence communication, capital investment, advertising and marketing, expansion, finding new markets, delivery to markets, customer service and other factors?
Businesses would like to have a large number of customers. But how does increasing the number of customers change the management requirements? Businesses would like to offer a large number of products in their catalogue. But how does increasing the number of products in the catalogue change the management requirements?
