Task 2. Match each of the words or phrases on the left to an appropriate definition

1. Market	a) the combination of four marketing activities – product development, pricing, promotion and distribution aimed at creating demand among the target market
2. marketing	b) the sequence of firm involved in moving the goods from the producer to the consumer
3. channel of distribution	c) anyone who buys or rents products or services
4. marketing research	d) the idea of fulfilling the needs of customers at a profit
5. customer	e) the person who uses the products or services
6. consumer	f) all the potential customers for a product
7. marketing concept	g) the identification of customer demand, and the satisfaction of that demand by the development, distribution and exchange of goods and services
8. marketing mix	h) gathering, recording and analyzing of facts related to marketing goods and services

 

 

Task 3. Fill in the blanks using the word combinations given below, translate the letter.

Letter 1.

Dear Sirs,

We (1)______ you of your letter of April year. Our firm made a concession to you in (2)_______.

You accepted (3)_______ and undertook to submit a fist class bank guarantee for 40% of (4)_______.  

We urge you to advise (5)________ when the bank guarantee (6)_________.

  Truly Yours,

 

a) at your earliest convenience

b) will be submitted

c) suggested method of payment

d) would like to remind you

e) contract value

f) suggesting payments for collection terms.

 

 

Letter 2.

Dear Sirs,

(1) ____ of 25 May we are glad to inform you that your terms of payment (2)_____ for us. (3)________ we discussed the proposed methods of payment with our partners. We are pleased to confirm that this matter (4) ____. Please (5) _____ that we did not pay the account in time. We (6)_______ that our firm will pay the debt on the 5^th July at the latest.

Truly Yours,

  

a) accept our apologies

b) in reply to your letter

c) can assure you

d) are acceptable

e) following your instructions

f) has been settled.       

 

Task 4. Choose the correct variant.

1. They expect the … for their products to be high.

a) supply

b) demand

c) flow

d) delivery

 

2. The company was  in fact seriously … though they claimed to be making a profit.

a) at a loss

b) in debt

c) in the black

d) broken

 

3. Some companies … their earnings to drive up share prices.

a) overdo

b) overflow

c) overstate

d) oversee

 

4. This city was … city of our country.

a) more polluted

b) the most polluted

c) polluted

d) most polluted

 

5. The world population … and it’s really a big problem for our planet.

a) is growing

b) grows

c) have grown

d) had grown

 

6. Income tax … next year.

a) is increased

b) will be increased

c) increase

d) has increase

 

7. Many newspapers said that mergers within the European Community … place by the end of the year.

a) will take

b) would take

c) took

d) had taken

8. Bill … his e-mail address – the e-mail I sent him bounced.

a) must have changed

b) can’t have changed

c) will have to change

d) must change

 

9. I wish they … us something to eat.

a) would bring

b) brings

c) will bring

d) to bring

 

10. My secretary won’t allow you … again.

a) to interrupt

b) interrupts

c) interrupt

d) to be interrupted

 

LESSON 3

Task 1. Complete the text with the words in the box. There are some words which you will not need.

 

1. confusing formalities	5. key management people	9. a small mistake	13. production costs	17. Joint venturing
2. Contract manufacturing	6. take the market	10. To be able to grow	14. Management contracting	18. for years
3. really promising	7. red tape	11.wholly-owned subsidiary	15. local needs	19. to enter foreign markets
4. a joint venture	8. In some situations	12. market opportunities	16. data processing services	20. to handle it