1) change 2) have 3) send 4) mention 5) use 6) contain 7) develop 8) appear | Advances in technology… (1) the nature of direct-marketing media in recent years, Direct mail (2)…. in existence for more than a century but modern computer technology has improved the selectivity of the medium. Now computers can access data bases to customize what materials(3)… and to personalize the direct-response advertising messages to a household or individual There are two important points (4)…. about strategies stressing direct-marketing media. First of all you must know that new products such as fax machines and computer (5)… voice-recognition systems in the same way as direct mail has been used. This is a list (6)… many individuals’ names are used to contact potential buyers. A new technology may replace the postal service but the process is the same Computers are used (7)…. data bases that can customize the message any individual consumers or household services. A personalized greeting may (8) …. on a letter to convey an additional message, indicating the name of a local retailer that sells the brand being advertised. |
УРОК 10
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the brand’s price | цена марки |
benefit | польза |
appropriate | присущий, предназначать |
key factors | ключевые факторы |
satisfactory | удовлетворительный |
to value | оценивать |
repeat purchase | повторная покупка |
creative skills | творческие умения |
ability | способность |
to generate | производить, составлять |
to blame | порицать |
concerned with | связанные с |
attempt. | попытка |
to be bound | готовиться syn to be ready |
intended | намеренный |
at a premium | по цене выше наминала |
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