2015-05-14
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Вопросы:
1) Where can you obtain information necessary for doing market research?
2) What sort of information do you need for this purpose?
3) What activities does marketing include?
4) What was the main purpose of marketing in advanced capitalist countries originally?
5) How may the goods be advertised?
Ответы:
a) Product planning, production, price policy, advertising, promotion of sales, controlling the sales, post-sales servicing.
b) Different kinds of mass media are used for advertising goods. Special leaflets, booklets and other printed matter may be published. Fairs and exhibitions help promote our goods.
c) The demand for goods, market potential, sort of competition, local conditions and preferences.
d) From Russian Embassies, consulates, trade representations, from the Russian Chamber of Commerce and Industry, from trade associations and trade journals, from specialized consultant companies.
e) To avoid overproduction.
5. Подберите английские эквиваленты к следующим русским словосочетаниям:
| 1) и тому подобное 2) в отношении 3) первоначально 4) другие печатные материалы 5) рекламный листок 6) брошюра 7) плакат 8) средство продвижения товара 9) кроме того, (в начале предложения) 10) новая продукция (товарный ряд) 11) средства массовой информации 12) местные условия и предпочтения | a) originally b) other printed matter c) and the like d) in respect of e) means of promoting the good f) poster g) booklet h) leaflet i) new line in business j) mass media k) local conditions and preferences l) also |
Контрольная работа № 4.
Вариант № 3.
Прочитайте текст «Methods of Foreign Trade». Переведите на русский язык в письменной форме абзацы 1, 3, 4.
