Most businessmen will agree that good news comes over phone and bad news appears in their mail box. When you write a business letter you have to weight many aspects of the situation. You have to consider ways to organize your letter effectively and to maintain positive and productive customers relations.
A positive answer to an inquiry about a particular product might include such particulars as cost and availability. Also, there must be a range of products available or a process by which the product has to be purchased. In an effective conclusion to such a letter you should try to build a relationship that will lead to good feelings about your company and in some cases, future business. Saying “ no”, which is always difficult in person, is easier in a letter. But when your company rejects a request made by a customer, you have to remember that future business and the company’s image are on stake. The wording and approach have to be careful. A conclusion to such a letter should suggest a willingness on the part of the refuser to continue doing business with the reader (the customer). A mild statement of regret or a sincere good will wish might be appropriate.
1.2. Соедините слова с их русскими эквивалентами. Перепишите выбранные Вами варианты.
1. Mail box а) поддерживать
2. Business letter b) подробности, детали
3. Maintain c) заказчик; покупатель
4. Inquiry d) вывод; заключение
5. Particulars e) новости
6. Conclusion f) отклонять предложение
7. News g) деловое предложение
8. Availability h) почтовый ящик
9. Reject i) запрос
10. Сustomer j) наличие
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1.2. Перепишите следующие выражения и напишите их английские эквиваленты.
Оценивать ситуацию со всех сторон; написать деловое письмо; включать подробности; приобретать товар; отвергать запрос; рисковать имиджем компании; готовность продолжать деловые отношения; при личной встрече; товары, которые имеются в наличии.
1.3. Перепишите вопросы к тексту и письменно ответьте на них..
1. What do you consider obligatory to know about business letters?
2. What does a positive answer to an inquiry include?
3. Why do you have to be careful writing a refusal to a prospective customer?
4. How can the seller make his rejection more polite?